High Growth Segment of a Highly Stable Industry
Ninety percent of all American households regularly consume frozen desserts and, in 2008, away-from-home frozen dessert purchases totaled more than $13.9 billion. This year, that number is expected to more than double to $28 billion (Marketing Daily). By the numbers, health-conscious Americans prefer healthy frozen yogurt as an alternative to ice cream as their favorite frozen treat.
Menchie's loyal guests are a broad mix of all social classes, ethnicities and demographics. From young families searching for fun outings, college students in need of a yogurt break and sport teams celebrating victories, to those seeking a delicious dessert or a memorable way to end the perfect date night, Menchie's frozen yogurt franchise appeals to people of all ages. Guests make Menchie's a part of their daily routines – and the smiley Menchie's experience keeps them coming back again and again.
We felt supported during the entire education process. We took classes at Menchie's University and an Educator came to our store and assisted us in our opening.