industry advantage
High Growth Segment of a Highly Stable Industry
Ninety percent of all American households regularly consume frozen desserts and, in 2008, away-from-home frozen dessert purchases totaled more than $13.9 billion. This year, that number is expected to more than double to $28 billion (Marketing Daily). By the numbers, health-conscious Americans prefer healthy frozen yogurt as an alternative to ice cream as their favorite frozen treat.
Loyal Guests
Menchie's loyal guests are a broad mix of all social classes, ethnicities and demographics. From young families searching for fun outings, college students in need of a yogurt break and sport teams celebrating victories, to those seeking a delicious dessert or a memorable way to end the perfect date night, Menchie's frozen yogurt franchise appeals to people of all ages. Guests make Menchie's a part of their daily routines – and the smiley Menchie's experience keeps them coming back again and again.
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We felt supported during the entire education process. We took classes at Menchie's University and an Educator came to our store and assisted us in our opening.
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